Image 1 of 1
The Social Media Frontline - Thursday 16th July 10am-11.30am
A hands on introduction to handling online negativity and protecting your team
Most online issues don’t start as crises. They start as a comment, a misunderstanding, a complaint, or a moment that gets handled under pressure without a clear plan in place.
And that’s where things can begin to escalate.
This session is a practical introduction to the thinking, tools and decision-making behind The Social Media Frontline programme - helping you feel more prepared before situations reach crisis point.
Why this session exists
In 2016, after witnessing a terror attack in Berlin, I did a number of news interviews as a journalist which led to a barrage of harmful online trolling.
At the time, there was very little understanding of how to support people dealing with that kind of public hostility.
Since then, through my work in journalism, communications and crisis management, I’ve seen countless individuals, teams, and organisations experience the same challenges.
Yet there are still no real protocols in place to protect people, both practically and mentally. People are expected to deal with risk, hostility and reputational pressure in real time — often without any framework to guide them.
This session exists to change that.
What we’ll cover:
This is a practical, interactive session designed to give you clarity and direction. We’ll explore:
How online negativity typically escalates (and why it catches people off guard)
The difference between noise, risk and genuine reputational threat
Simple ways to assess how serious a situation is
How to think before responding under pressure
How to protect yourself and your team from burnout and online harm
The focus is simple: Having a real way to think when things get difficult.
Who this is for
This is for you if you:
Manage social media for a charity, CIC, faith organisation, or community group
Are responsible for online communication or engagement
Lead a team or organisation with a public-facing presence
Have experienced online negativity or want to be better prepared for it
Want to understand how to respond without escalating situations
Want to protect both your reputation and your wellbeing
You do not need to be in crisis for this to be useful. In fact, the earlier you think about it, the better.
What you’ll leave with:
A clearer understanding of how online negativity escalates
A simple framework for assessing risk in real time
Practical ways to respond without escalating situations
A starting point for your own internal approach
Greater awareness of reputational and wellbeing risks
More confidence in when to act, and when not to
Event Details:
Date: Thursday 16th July 2026
Time: 10:00AM – 11:30 AM GMT
Format: Online (link sent after purchase)
Investment: £75 per person
Why attend live?
Alongside the training and Q&A, you’ll also have space to connect with others working across charities, CICs, faith organisations and community groups.
This includes discussion, shared experiences and informal peer learning throughout the session.
About Emma
Emma is an award-winning journalist, TEDx speaker and founder of Roseleigh Media. With more than a decade of experience in journalism, charity communications and PR, Emma helps charities, CICs, faith organisations and purpose-led organisations communicate with confidence, build trust and navigate challenging situations.
Having worked in both newsrooms and organisational communications, she brings practical insight into how stories spread, how pressure builds online, and how organisations can respond effectively when it matters most.
A hands on introduction to handling online negativity and protecting your team
Most online issues don’t start as crises. They start as a comment, a misunderstanding, a complaint, or a moment that gets handled under pressure without a clear plan in place.
And that’s where things can begin to escalate.
This session is a practical introduction to the thinking, tools and decision-making behind The Social Media Frontline programme - helping you feel more prepared before situations reach crisis point.
Why this session exists
In 2016, after witnessing a terror attack in Berlin, I did a number of news interviews as a journalist which led to a barrage of harmful online trolling.
At the time, there was very little understanding of how to support people dealing with that kind of public hostility.
Since then, through my work in journalism, communications and crisis management, I’ve seen countless individuals, teams, and organisations experience the same challenges.
Yet there are still no real protocols in place to protect people, both practically and mentally. People are expected to deal with risk, hostility and reputational pressure in real time — often without any framework to guide them.
This session exists to change that.
What we’ll cover:
This is a practical, interactive session designed to give you clarity and direction. We’ll explore:
How online negativity typically escalates (and why it catches people off guard)
The difference between noise, risk and genuine reputational threat
Simple ways to assess how serious a situation is
How to think before responding under pressure
How to protect yourself and your team from burnout and online harm
The focus is simple: Having a real way to think when things get difficult.
Who this is for
This is for you if you:
Manage social media for a charity, CIC, faith organisation, or community group
Are responsible for online communication or engagement
Lead a team or organisation with a public-facing presence
Have experienced online negativity or want to be better prepared for it
Want to understand how to respond without escalating situations
Want to protect both your reputation and your wellbeing
You do not need to be in crisis for this to be useful. In fact, the earlier you think about it, the better.
What you’ll leave with:
A clearer understanding of how online negativity escalates
A simple framework for assessing risk in real time
Practical ways to respond without escalating situations
A starting point for your own internal approach
Greater awareness of reputational and wellbeing risks
More confidence in when to act, and when not to
Event Details:
Date: Thursday 16th July 2026
Time: 10:00AM – 11:30 AM GMT
Format: Online (link sent after purchase)
Investment: £75 per person
Why attend live?
Alongside the training and Q&A, you’ll also have space to connect with others working across charities, CICs, faith organisations and community groups.
This includes discussion, shared experiences and informal peer learning throughout the session.
About Emma
Emma is an award-winning journalist, TEDx speaker and founder of Roseleigh Media. With more than a decade of experience in journalism, charity communications and PR, Emma helps charities, CICs, faith organisations and purpose-led organisations communicate with confidence, build trust and navigate challenging situations.
Having worked in both newsrooms and organisational communications, she brings practical insight into how stories spread, how pressure builds online, and how organisations can respond effectively when it matters most.